How to Use Social media to Sell A House

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So you’ve decided to sell your house and you want to reach as many people as possible for it to sell quickly. You want to try to use Facebook, Twitter, and other social media platforms, but do not want to ruin your chances.

Social media is a powerful tool in the world of public relations, in particular with real estate, which has the second-highest inbound engagement by industry, just after utilities, meaning people are interested and want to talk about housing. The response however is proven to be less than great because those reaching out to talk about properties aren’t getting answers, which are unexplored opportunities.

If you want to take advantage of this hot market online, this is what you need to do to take charge of those opportunities:

Must have professional staging and photos

If you haven’t staged your home for your listing and if your photos are less than top notch quality, there is no point in sharing your sale because we live in a visual world and great visuals sell. You want to draw attention from people you don’t know, and the only way to do that is to gain their attraction. Well-lit, professional photos are so important for many reasons, and social media is definitely a big one.

If your photos are attractive and show off your home’s potential, social media users will share your post. It may even get picked up by real estate sites which is a great opportunity.

Provide concrete information

People want to know the facts, so don’t try anything weird and give them what they want:

Location
Price
Square footage
Open house date
One or two key features to highlight

And that’s all. No need to expand on personal details such as how much your family loved it here. Potential home buyers want to know they can make the home their own, not assume your memories. The trick is to make your home feel welcoming and warm while still keeping it impersonal, like a blank canvas so that the new home buyers can imagine themselves living in the space.

Ask your friends and family for help

You have an established social media network, but your network also has a network, that goes beyond yours. Once you share your home sale, ask close friends and family to share and retweet so you get more exposure.

You can email them the link for the post, making it as simple as possible so they’ll do it. Most people want to help you with something this important, but need a nudge to get it done.

Create your own posting schedule

While you want to get your friends and family to help you, you don’t want to bug them either. Facebook should be used moderately, Instagram should be used once, and Twitter should be targeted at various times to reach different followers.

Make sure that you include an image with every post, and 5 or more images in your initial Facebook post announcing your sale. Images are good in the way that they make people stop scrolling, so an attractive visual of a kitchen or yard is sure to stop them long enough to read your post! Also, remember to include a link to your home sale webpage, which you should have, by the way. Talk to your agent.

Think about what you want to share

You probably use Facebook regularly if not once in a while. So what would you want to see while scrolling through your timeline? What would stop you and grab your attention? What about a home excites you and makes you want to share or find out more? It has likely been mentioned in this article above, but if there’s something else that works on you—a great deal, for example—include that.

There are no black and white rules to highlighting the best things your home has to offer on social media. Be clear, concise, and organized and you will be sure to snag at least a bit of extra attention than traditional marketing methods. You never know who will see your posts online. It very well may be someone looking for their next home, who will end up buying yours!