Video marketing for real estate brokers?
Real estate agents and brokers typically do not focus much of their energy on marketing themselves, but in this day and age, it’s much easier to do so, and video is by far the most preferred type of online content. This is especially important for brokers who want to keep building a relationship with their clients when they are not with them. Video makes your client feel like they are speaking to you, even when they’re not. While a text or photo social media post is still good, video is more effective from a human perspective.
Hubspot stats suggest that up to four times as many consumers prefer to learn about a product via video than to read about it. On the flip side, one in four customers start losing interest in a company if they don’t use video.Your smiling face is bound to help your online brand, whether it is through an increase in engagements, more opened emails, or better yet a boost in sales.
Sadly, everyone can create a video. So how do we really stand out? Live videos! Imagine connecting live via video and speak to your audience in real time…
There are some things you need to know before embarking onto this new social adventure:
Live videos are a great way to encourage people to openly communicate with you. According to Dr. Albert Mehrabian, author of Silent Messages, 93% of communication is nonverbal, which consists of body language and tone of voice. You won’t see raw, unrehearsed body language in an audio recording, let alone a recorded video. Your audience can see your facial expressions, creating an authentic and transparent emotional connection between you.
You don’t really need a technical team to create engaging videos. At the very basic level, all you really need is your smartphone! As long as you have a microphone, camera and good lighting. Gone is the excuse that you don’t have the resources. There are so many options for making live video so much easier, without even having to be in the same room as someone else. Remember to launch video first, then worry about improving the quality.
Live video encourages communication in real-time, making it completely unscripted and wholeheartedly genuine. It builds trust and establishes a more human connection. Your audience can see the real you – which will make them like you alot more. For them to be effective, you need to be consistent and timely when it comes to recording them. You won’t stay relevant if you do a live video whenever you feel like it. Create a schedule and stick to it. Your audience will look forward to your videos and you will be more popular on social!
When your audience tunes in to your live videos, they are receiving “behind the scenes” information accessible only if they make the effort to tune in. They get exclusive access to unrehearsed conversations they wouldn’t otherwise see in a scripted video. This exclusivity is an immersive and interactive experience for audience members who will undoubtedly come back for more. Television and media will have nothing on you!
When hosting live videos, make sure audience members are interested in what you are talking about. Listen to what they want to hear about and see more of. Answer their questions from the comment section. Create content that will make you stand out in the crowd. Be relatable and talk to your audience as human beings first; and sometimes only!
Once you’ve done a couple of live videos, check the metrics and see where you can do better. At the beginning, it’s just about trying it out and getting comfortable with it; eventually you will want to start taking it a level up!
In an era of enhancing and simpler technology, it would be hard to even fall behind! We will be seeing more trends with live video in the rest of 2018 and beyond. Smartphones are only getting smarter and mobile networks are only getting stronger.
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